Sunday, February 8, 2015

Videos As Tools for Communication of Land Use Issues - A Real Example


Despite the fact that video screens are everywhere, as a tool for communication of land use issues they are greatly underutilized.  When there is an argument to make on a proposed project, either for or against, videos seem like an ideal tool to reach people to present that argument.

Which is easier to do?  Read a government report, newspaper article, brochure or other document, or watch a quick video on your phone while waiting in line at the market?

If a picture is worth a 1000 words, how much is a picture with sound?  Here is a recent real example:



How effective was the video?  I asked people if they thought it influenced their outcome of the proposed tower and no one gave a clear answer but you can see what got built and what is still a drawing.


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